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- Two Friends, One Hindu Second Muslim; When I Got A Job, Started A Tiffin Business From Home, After Three Years I Own Three Restaurants, Earn Double The Salary.
new Delhi24 minutes agoAuthor: Poonam Kaushal
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Sultan and Rohit were fired by the company 2 years ago. He then started Tiffin Service.
- Employed three dozen people, many of whom worked with them in telecom and became unemployed.
- Initially invested ten lakh rupees, later had to take a loan, he is still paying the bill for furniture and electrical work.
It is in August 2018. Friends of Ayodhya. Name Sultan and Rohit. In the same year, when the merger of India's big telecom companies Vodafone and Idea merged, many people became on the job. Sultan Khan was the top performer working in Vodafone for 12 years. Sultan and his friend Rohit, who worked with him, joined the list who was fired. For some days, both of them kept thinking that what should they do now?
He then started a tiffin business from home in Ayodhya and now two years later he owns three restaurants. The Sultan and Rohit duo now have three restaurants in Ayodhya-Faizabad in two thousand square feet. He has given employment to three dozen people, many of whom worked with him in the telecom sector and became unemployed.
Spent all savings, had to take a loan
Sultan says- We named our Tiffin Center 'like home'. The beginning was difficult. We used to meet people and explain to them. Then orders used to go somewhere. We started putting all our savings in work. Initially the response was not very good. Our savings were coming to an end. Monthly expenses of the house were also to be maintained. Had to get help from friends. Both friends initially invested one million rupees in their business. Later he also had to take a loan. He did the work of furniture and electricity etc. from friends whose bills he is still paying slowly.
The Sultan and Rohit duo now have three restaurants in Ayodhya-Faizabad in two thousand square feet. He has employed three dozen people.
Both Sultan and Rohit worked on good salary. He was at manager level in the company. Regarding his income, Sultan says, 'We are earning more than what we used to pay. But the real joy is that we have employed dozens of people. Hired people whose work was missed. '
With experience from Tiffin Service, Sultan and Rohit started their first restaurant under the same name as Ghar. It was in a shop of just 80 sqft on Naka Road in Faizabad. There was no restaurant around here. Sultan says, 'This area is known for transport. Only trucks used to stand here. We had to work very hard to establish our identity. He says, 'We came from the service industry and knew that if better service is given, business can be increased. So we put all emphasis on service and branding. '
Branding on social media
Rohit attributes the success of his business to social media. He says, 'We formulated a strategy to promote our restaurant on social media in a creative way. We got our friends posted. When we started seeing people, customers also started coming.
On the strategy of brand promotion from social media, Sultan says, 'We made a page on Facebook. Request your friends and share your recipe. Registered yourself on Google Business. Shared photos on Instagram. With this, our restaurant started appearing on social media.
Rohit and Salman started their business with four people, out of which two people belonged to their company, whose job was lost.
Sultan and Rohit have a special reason for opening a pure vegetarian restaurant. They say- 'We saw that people eat non-veg with passion and sometimes they go out of the house only to eat non-veg. But people do not eat non-veg daily and everybody does not eat non-veg. In such a situation, we decided that we would serve the veg in such a way that people would just go out of the house to eat. '
Recipes learned from YouTube, new experiments done
He says, 'Soya chap is very popular in Delhi and Punjab. But in our Ayodhya-Faizabad there was no one selling soy chaps. We used to give Mughlai test in soya chap. People liked this fusion food. We introduced food from eight states in a different way.
Both Sultan and Rohit had no experience in the food industry. This weakness became his biggest strength. He did a lot of research to understand this industry. Says, 'We saw the recipe from YouTube. Tried them. And he made some changes on his behalf which people liked very much. Initially we hired four people. Two of these people were from our company who were recently unemployed. He knew to do branding. Apart from working in restaurants, he also used to do our branding. It also helped us to create an identity.
After the first restaurant was run, Rohit and Sultan's two new restaurants opened, with emphasis on ambience and experience. Sultan says, 'We tried to create a place where people would like to come and spend good time. We created a selfie zone and encouraged people to share photos on social media. '
The Sultan and Rohit duo's restaurants were running well enough that the lockdown took place. He says, "We had a very difficult situation. We got packing and delivery permission when unlocked one. Our business started coming back on track. Now we are in the same situation as before."
Pleased to give job to the unemployed
Rohit says, "There are about three dozen people working in our three restaurants. There are many of them who worked in our old company and became unemployed. There is no alternative to hard work. I am from ten in the morning to one in the night I work till. I hardly sleep for five-six hours. But I do not get tired, but I enjoy it. '
Both have emphasized ambience and experience in making their restaurants. Selfie zone has also been created so that people can share their photos on social media.
Surprised with Hindu and Muslim friends
Many times people question the religion of Sultan and Rohit. People also feel that a Hindu and a Muslim friend are working together. Rohit says, 'Many times people are surprised at our partnership. But the truth is that Ayodhya-Faizabad is a city of religious harmony. When people get to know our names, they like it. Many people also ask how we are together. '
Sultan says, 'There is trust and love between us. This is the real religion. Caste is more humanism and brotherhood than religion. Our restaurant also has a small temple for the staff to pray. We respect each other's religion. '
They are now preparing to take their business out of Ayodhya. He wants to go to the franchise model and open a restaurant. He says, 'We want to share our success with others. And want to employ people. For this, we are now planning to move out of Ayodhya. '
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