This scale was not made by any doctor, Shigufa of figure based fitness fashion industry. Perfect Body Shape; Why Male Female Normal Body Idea Damaging | NewsBust This scale was not made by any doctor, Shigufa of figure based fitness fashion industry. Perfect Body Shape; Why Male Female Normal Body Idea Damaging | NewsBust

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This scale was not made by any doctor, Shigufa of figure based fitness fashion industry. Perfect Body Shape; Why Male Female Normal Body Idea Damaging

By Ankit Sharma - November 30, 2022

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Body shape cannot be the measure of your fitness. No doctor has ever told you to be fit only if you are in a certain shape. This is a measure created by the fashion industry in the last 100 years, in which the fit of humans in certain types of clothing, rather than according to the human body, was described as fitness. Society not only recognized this scale, but took it a step further. Even people became victims of body shaming.

Body shape trend started from 1920s
The story of Shape Fitness dates back to the 1920s. When stitched clothes started becoming a fashion symbol. Machines started producing millions of readymade garments simultaneously. Those clothes were supplied all over the world for consumption. But the body shapes of people from Asia to Africa were different. Despite this, they were put under mental pressure to fit into those clothes to become so-called modern and they were successful.

Promoted fit man after World War II
An exhibition was held at the American Museum of Natural History in New York in June 1945, shortly after World War II. Here gynecologist Robert Latou Dickinson and artist Abram Belsky installed two statues of woman and man. The woman was named Norma and the man was named Norman. Both these statues were fair and robust. Both of them played a big role in preparing the Shigufa of fitness.

The museum promoted the statue-like body as the fittest human being. Dickinson and Belsky took data from the military, the Chicago fair, the Ivy League, and an insurance company to create Normanman. The data of women’s body was found from a research of 5 years ago i.e. 1940. Ruth O’Brien, a chemist, measured thousands of women over a year to come up with a standard size for ready-made clothes. This measurement was taken on 58 scales. The craze for figure fitness started increasing.

Readymade garments market grew from the 1960s
The market for ready-made garments led to the introduction of fashion shows and beauty contests around the world from the 1960s. In this, the focus was on a special type of figure. After 15-20 years, when the era of social media started, the fashion industry got new and cheap platforms. This made the industry accessible directly to the new generation. The fashion industry also spent a lot on surveys and advertisements. The figure became a fashion symbol.

According to doctors, BMI is the right measure of fitness.
Every platform was used to create a fitness ideal of a particular body shape in the minds of people as well. But doctors have not considered figure but body mass index (BMI) as the right measure of fitness. It should have weight according to the length and width of the body. It happens to every human being on the basis of his food habits and environment.

There is more news…

Ankit Sharma

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