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- Samsung Becomes 3rd Largest Company After OnePlus, Overall Smartphone Shipments In India Up 23% To 38 Million Units
New Delhi15 minutes ago
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With Xiaomi, there has been a great growth in its brand Mi. This growth has been seen in its mid and premium range phones in the last few quarters. It has captured the market share of 14 to 15% in phones priced from 20 to 45 thousand rupees.
Xiaomi India Managing Director Manu Jain says that it has become the most loved device for Mi and Redmi after almost the year 2019.
Sales of devices up to 20 thousand reached 10%
The average selling price of the industry continues to rise. When it was launched in 2014-15, its average selling price was 6 to 7 thousand. Whereas in 2017 and 2019 it was around 10 and 12 thousand. Which has now increased from 13 to 15 thousand. Along with this, the sale of devices up to 20 thousand has gone up to 10%. Which was 6% in 2016.
EMI facility comes in handy whenever customers want to replace the phone with a new device. E-commerce companies also provide EMI facility to increase the sales of the product. So that the sales of more than 20,000 expensive products do not decrease. Jain says that Xiaomi is working on three points for the premium range.
This includes being based on great features or premium design, modern technology and customer experience. As well as those that are free of ads and suggestions.
Business reached 20 to 45 thousand rupees due to increase in market share
He said that our market share has jumped 7 times in the last 6 months. Due to which the business reached 20 to 45 thousand rupees. In the April segment of smartphones, Xiaomi is the third largest company after Samsung, OnePlus.
Total smartphone shipments in India grew 23% to reach 38 million units in the March 2021 quarter.
Xiaomi led the market with 26% share. It was followed by Samsung (20% share), Vivo (16%), Realme and Oppo (26%).
Mi 11 Ultra goes on sale from July 17, 2021
It is also bringing its most expensive smartphone – Mi 11 Ultra in the Indian market. The sale of the device will start from July 17, 2021. In the last few months, Xiaomi has released the sales figures of Mi brand phones. The Mi 11 Lite smartphone crossed the Rs 200 crore mark in the first week of launch, while the Mi 11X series registered over Rs 300 crore sales in just 45 days of launch.
Mi 10i also sold Rs 200 crore during its first sale. Nearly 40-45% of mobile phones in the Rs 20,000 plus category are sold online, and both online and offline mediums have helped the company consolidate its position in this segment.