The Mekong Tourism Coordinating Office (MTCO) has
launched Mekong Heroes, an initiative designed to recognise and
celebrate passionate and innovative individuals who have made a
difference in promoting sustainable and responsible tourism
development in the Greater Mekong Subregion.
The Mekong Heroes program is being co-chaired by H.E.
Mr. Weerasak Kowsurat, former Minister of Tourism and Sports of
Thailand and H.E. Mr.
Htay Aung, former Minister of Hotels and
Tourism of Myanmar, who will endorse and approve the Mekong
Heroes, selected by the Mekong Tourism Advisory Group (MeTAG) from
the received nominations via
One new Mekong Hero
will be chosen every quarter. The personal stories of each Mekong Hero
will be told via a special profile on the Mekong Heroes website
and they will be celebrated at the annual Mekong Tourism Forum.
“Especially in difficult times like these, we need
to remember and recognize individuals that have consistently
contributed to a sustainable travel and tourism industry in the
Greater Mekong Subregion,” said
Jens Thraenhart, Executive
Director of the Mekong Tourism Coordinating Office (MTCO). “When
we start the recovery process, collaboration, innovation, and
dedication will be critical to emerging from this pandemic with a
more sustainable and responsible tourism industry. Let us not
forget that we are building for future generations who will judge
us by how we worked our way out of our current crisis.”