(21 Sep 2021)
Marriott has signed an agreement with Progetto
Majestic to bring the W Hotels brand to the
iconic Tuscan city of Florence.
Scheduled to open in 2023, W Florence will be
in the heart of the city alongside the Ponte Vecchio
riverfront and the Duomo.
“We are very excited to have signed this luxury
lifestyle hotel that will be a highlight in the city of Florence,”
said Roberto Puccini, CEO, Progetto Majestic. “The building itself
is a historical landmark being the first of only two modern
structures built during its era, making the trend-setting W Hotels
brand the perfect match. W Hotels embrace the history of each
location yet adds an unexpected, thought-provoking experience
which will make this hotel a new glamorous, socially driven
Located steps from Florence’s world-renowned art,
thriving dining scene and celebrated shopping destination Via
de’Tornabuoni, W Florence will
feature 120 guestrooms, including 20 suites.
The Extreme WOW
Suite, W’s take on the Presidential Suite, will offer a large
living space and private terrace with views across the Duomo and the Santa Maria Novella church.
floor, which will house the W Lounge and Living Room, will be set around a central, partially covered courtyard.
“Florence is a dynamic, awe-inspiring city and we
are thrilled to collaborate with Progetto Majestic to bring
W Hotels to the city,” said Gianleo Bosticco, Senior Director,
Development Italy, Marriott International. “This key signing
underscores the growth of our luxury portfolio across Italy and
impressive demand for the W brand.”
Marriott International currently operates 14
properties and residences under the W brand across Europe, the
Middle East and Africa. The brand is expected to make its debut in
Italy with the opening of W Rome this autumn.
Travel Industry News,