(24 Nov 2021)
The Korea Tourism Organization (KTO) has launched a
new campaign ‘Come Play with Korea, K-VIBE Festa’ using extended
reality (XR) on the metaverse platform to provide a taste of
Korea before a person visits for real.
As part of the campaign, the national tourism
organization introduces Korea’s diverse attractions with ‘K-Travelog’,
the Korean virtual travel experience platform, and provides the
‘K-VIBE in ZEPETO’ program that connects 3D avatars to Korea’s
representative tourist destination Gyeongju.
In addition, a ‘K-VIBE Concert’ with top K-pop
artists will be held with Korean local attractions (K-Local)
implemented on XR in the background, to display the many charms of
The Korea Tourism Organization has launched a new campaign ‘Come Play with Korea, K-VIBE Festa’ using extended reality (XR) on the metaverse platform
attractions and eateries in cities across the country including
Busan, Andong, Gyeongju, Daegu, Yangyang, Seoul and more will be
featured on the campaign’s official website.
In addition, the Korea Tourism Organization will
use the images of the campaign participant to create a travel
video, which will be given to the participant as a gift. The video
is designed so that participants can feel as if they were actually in
Korea. The participants will also have a chance to receive a
‘K-Random Box’ containing limited-edition goods of Korean cultural
items and K-pop artists. On the campaign page, a ‘Fan Letter
Event’ will be held, where users can select an artist and location
he/she wants to travel in Korea with.
In K-VIBE in ZEPETO, which is connected with
ZEPETO, Korea’s best-known metaverse platform, KTO recreates
Gyeongju, a city of the Silla Kingdom.
Users can see popular attractions such as Hwangridan-gil Street
and Gyochon Hanok Village, and historical attractions such as
Cheomseongdae Observatory, Cheonmachong Tomb, and Poseokjeong
Pavilion. In addition, trendy locations such as Hwangnam Bakery
and Yangji Dabang will be shown to support small business owners
and stoke the curiosity of users.
The K-VIBE Concert, which will be held using XR,
the core technology of metaverse, is expected to show off the
beauty of Korea throughout the country and make the users around
the world immerse in the charm of Korea. The concert, planned to
be held in December, will be streamed live in a real-time studio
for approximately 80 minutes and will feature K-pop artists and
attractions around Korea including Lotte Tower, Insa-dong, and
Yangyang Surfyy Beach.
Choongsub Oh, Director of the Brand Marketing Team
at the Korea Tourism Organization, said, “The metaverse is a new
ecosystem that can break down national borders and make everyone’s
dreams and experiences come true. Through this metaverse campaign,
we will be able to provide people around the world with
opportunities to be immersed in new Korea travel experiences and
dreams of visiting Korea. It also gives an opportunity for the
nation to show leadership in the metaverse market.”