Indian-origin women minister's initiative, Love Better campaign launched. Teen Breakup Deal; NZ Minister Priyanca Radhakrishnan on Love Better Campaign | NewsBust Indian-origin women minister's initiative, Love Better campaign launched. Teen Breakup Deal; NZ Minister Priyanca Radhakrishnan on Love Better Campaign | NewsBust

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Indian-origin women minister’s initiative, Love Better campaign launched. Teen Breakup Deal; NZ Minister Priyanca Radhakrishnan on Love Better Campaign

By Ankit Sharma - March 22, 2023

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The New Zealand government has launched a campaign to help young people who are disheartened by breakups in love relationships. Through this, a campaign is being run to save those youths of 16 to 24 years from depression. This campaign was started by Priyanka Radhakrishnan, Women Minister of Indian origin. The budget for this has been released by the government itself.

The first objective of the campaign is to save the youth from depression.  (symbolic image)

The first objective of the campaign is to save the youth from depression. (symbolic image)

For the first time in the world, such a government campaign
According to New Zealand’s website ‘RNZ’ – this campaign has many objectives. First of all, if the love relationship breaks, then our young generation can face these situations without getting depressed. Apart from this, they are also being trained to become responsible family members and not indulge in any kind of domestic violence. This is the first government campaign of its kind in the world, for which the government is also giving funds.

According to the British newspaper The Guardian – this campaign has been named Love Batter. Young people who are upset about a breakup can contact Youthline via text, phone or email. For this, an initial budget of $ 6.4 lakh (about Rs 53 crore) has been kept.

New Zealand's research group had prepared a report on youth victims of breakup.  (symbolic)

New Zealand’s research group had prepared a report on youth victims of breakup. (symbolic)

Campaign decision after research

  • Last year i.e. in 2022, Cantor Research Group had done a research on the youth who were victims of breakup. It was found that 80% of youth aged 16 to 24 are in a relationship. 87% of these are those who become victims of breakup. Most of them harm themselves in different ways.
  • When this report of Riches Group reached Development Minister Priyanka Radhakrishnan, she said – youth are the future of the country. If they harm themselves, it will ultimately harm the country. Priyanka spoke to Family and Sexual Violence Prevention Minister Marama Davidson on this report. After this, this campaign was launched in Auckland by the Youthline Office.
For the first time in New Zealand, a civilian of Indian origin became a minister, so it is Priyanka.

For the first time in New Zealand, a civilian of Indian origin became a minister, so it is Priyanka.

How to help youth

  • Priyanka says- For this either we contact the youth or if they want they can contact our campaign team. We know how much breakup hurts. We help such youths to get through these difficult situations through breakup through video, text or podcast. This will make them more responsible citizens in future. They will neither harm themselves nor others.
  • According to Priyanka- In this healing period, people who have gone through this phase also give tips to the youth to avoid depression. There is no doubt that New Zealand has a significant number of young people who are troubled by break-ups and this is a shame for us as a country. A program of 40 points has been made for this.
This photo was shared by Priyanka during the Onam festival in 2020.

This photo was shared by Priyanka during the Onam festival in 2020.

There is more news…

Ankit Sharma

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