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- How Geeta Singh, A Small Town Woman Entrepreneur Reached Turnover Of 7 Crores From 50 Thousand Rupees
new Delhi7 minutes agoAuthor: Indrabhushan Mishra
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Geeta Singh, a resident of Meerut, UP, runs a PR company in Delhi. They have a network of 180 cities in the country. He has also recently opened an office in Estonia.
- Papa used to work in government jobs, he used to work day and night to meet the needs of four siblings, Geeta used to think that one day she would open such an office after seeing the building of Indian Oil
- In the beginning, he made one room of the house as office, used to clean the room on his own to save money, arranged all the tables, because there was no money to keep extra staff.
Geeta Singh, who moves from a small city like Uttar Pradesh's Meerut to her own position in the country's capital Delhi, runs a public relations (PR) company, has over 200 clients, close to 50 people working with her . Annual turnover is 7 crores. Just last month, he has also opened an office in Estonia (Europe).
Geeta, 33, belongs to a middle class family. He studied in the government school of Meerut till 12th. After that he graduated from Political Science from Delhi University and then did a diploma in Mass Communication from a private institution.
His father worked in a government job, he used to work day and night to meet the needs of four siblings. He wanted Geeta to study and become a doctor, engineer or IAS, but Geeta was never interested in him, she always wanted to do something, she did not like to work in 10 to 5 shifts.
She says that when I used to leave my house for college while doing diploma, a big building of Indian Oil used to appear on the way. I used to go all the way looking at her, thinking that one day I would have an office in a similar building where I would do my own work. But I could not decide when and how I would do it. After the diploma, I worked in many companies for 4 years. From PR management to content creation. It made me understand a lot of learning.
Geeta with her team members. Today there are 50 people in his team, more than 300 people also work as freelance.
Geeta says that in 2011-12, in a group on Facebook, someone shared a post, they needed some content writers. I contacted him and took his work. Then I was doing my job too, worked for them for a few days. Then I started feeling Burden, how would I be able to do so much alone. I talked to a friend and with his help divided the work into some more people. Then I had earned 70-80 thousand rupees in a month. For me that work was the turning point. My confidence was strengthened. My friends also started saying that you start your work now.
But in a middle class family, it was not easy for a girl to leave her job and start her own business. When I told Papa about leaving the job and starting his job, he did not agree to it at all. He said that if you are leaving job then prepare for government job, do coaching. He felt somewhere that how the girl alone would be able to manage everything, where the money would come from.
Then I explained them a lot. My father was posted in Delhi at that time, I also used to live with him. Then I had some savings. Some money was taken from father and some from sister. Work started in 2012-13 with around 50 thousand rupees. Initially, only one room of the house was made an office. Then I hired only one staff. To save money, she used to clean the room by herself, arranging everyone's table, because there was no money to keep extra staff in the office.
The picture is taken when Geeta's parents reached her office. Geeta's father is a retired government employee while mother is a housewife.
As far as I remember, in the first month there was an income of 60-70 thousand rupees. From which I bought some computers and office items. Since I worked in this field, there was no problem in creating clients. As the work progressed, so did the clients. After that we shifted our office to another place. Today we have a network in more than 180 cities of the country. We have also recently opened an office in Estonia, where my younger sister handles.
She says, 'Had the lockdown not happened, we would have had an office in Mumbai too. We had finalized the deal, the bus payment was still due to lockdown. During this time, like other people, I also faced difficulties. Many projects remained pending, many clients used to take advantage of the compulsion to deal in half price. This year, we are not counting in our business year. However, things are slowly coming back on track for the last two months.
Geeta says, 'Earlier father used to tell me that his director's son has become a doctor, his friend's daughter has become an engineer and you don't listen to me. But today they are very happy with my work, they talk to my friends about my work. She says, 'She went to Pushkar with her parents in 2015. Mummy- Papa boarded the plane for the first time. Those people were very happy, the feelings they had at that time cannot be described in words, it can only be felt. In this journey, his husband has also been well supported. They often give them laptops or office supplies as gifts.
With Geeta Singh Patanjali's co-founder Acharya Balakrishna. His company has worked on several projects for Pantjali.
From PR Management to Political Campaigning
Geeta says that we currently do social media marketing, political image branding and campaigning, public relations (PR), content creation and translation. Our team has worked in Lok Sabha elections and Delhi assembly elections. We still have the work of some political people.
More than 200 clients are connected
More than 200 clients are currently associated with Geeta's company. Which include brands like Patanjali, Pearson, IIT Delhi, Pioneer India. Geeta says that for Patanjali, we have done translation and book publication and still do.
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