The Hong Kong Tourism Board (HKTB) has reported
that the city welcomed 199,000 visitor arrivals in February, down
more than 96% from the same month last year.
Prior to the major border closure measure
implemented by the government on 8 February, there were 10,000 to
20,000 arrivals per day. After 8 February, the average daily
arrivals fell to 3,300, about 80% of whom were non-Mainland
In view of the current development of the COVID19
pandemic, the HKTB expects a further drop in arrivals in March.
HKTB Executive Director Dane Cheng said, “Our monthly
arrivals have dropped to the level of the daily average during the
peak season last year, a clear sign that the travel and related
industries have been hit very hard. As such, after the epidemic
abates, the HKTB will launch a plan to strengthen its support for
the trade and joint promotions, with an aim to speed up the
recovery of Hong Kong tourism. The initiatives will cover local
and overseas travel agencies, hotels, airlines and attractions, as
well as the retail, dining and Meetings, Incentives, Conventions
and Exhibitions (MICE) industries. The estimated budget for the plan will be HK$400 million, funded by the proposed marketing
budget in the 2020/21 financial year and the additional funding earmarked in the Budget.”
The plan focuses on the following three
1. Boosting domestic spending confidence and
Offering subsidies to the trade
– Subsidising the retail
and catering sectors for joint consumer promotion.
– Waiving the
renewal fee for Quality Tourism Services (QTS) Scheme accredited
merchants and offering a 50% reduction in the application fee for
Working with the trade to stimulate local
– Stepping up promotion and support for the QTS Scheme.
2. Partnering with trade to intensify promotions in source
Subsidising the trade to conduct promotions
– Waiving the
participation fees of the (over 40) trade activities organised by
the HKTB in visitor source markets, including trade fairs and
travel missions, and providing subsidies for related air tickets
and hotel accommodations.
– Fully hosting travel delegations to conduct roadshows in key markets.
– Inviting the travel trade in
key markets on familiarisation trips to Hong Kong.
the matching fund for attractions for promotions and increasing
the subsidising proportion.
– Increasing the subsidising proportion
for the “Explore Hong Kong Tours” support scheme.
Collaborating with trade to enhance promotions to entice
– Partnering with travel trade from Hong Kong and source
markets to conduct tactical promotions.
3. Stepping up MICE
promotion to attract high-yield overnight visitors.
trade to entice more MICE events and activities
MICE organisers to bid for large-scale conventions and exhibitions.
– Lowering the threshold for applying the funding support for
small & medium-sized meetings and incentives (M&I) activities and
extending the scheme to the hotel sector.
– Waiving the
participation fees for MICE promotion activities organised by the
HKTB in source markets, and providing subsidies for related air
tickets and hotel accommodations.
Attracting MICE visitors
through enhanced promotions
– Teaming up with the hotel sector on
a new initiative, called [email protected], to provide MICE groups
with free meeting packages or dining packages to attract MICE
– Reinforcing Hong Kong’s “The World’s Meeting Place”
In 2020/21, the proposed marketing budget,
together with the additional funding announced in the budget for
the HKTB, is about HK$1,120 million.