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(08/03/23)
 Finnair’s NDC (new distribution capability)
content is now available through Sabre’s global distribution
system (GDS). The two companies have also signed a new long-term
distribution agreement that covers both NDC and traditional
content.

Starting this month, Finnair is rolling out its
NDC content globally in multiple waves, with the first wave
involving the following 34 countries: Austria, Australia, Belgium,
Canada, Croatia, Czech Republic, Denmark, Estonia, Finland,
France, Germany, Greece, Hong Kong SAR, Hungary, Iceland, Ireland,
Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland,
Portugal, Romania, Singapore, Slovakia, Slovenia, Spain, South
Korea, Sweden, Switzerland and the United Kingdom.

Sabre-connected agencies and developer partners can now shop,
book and service Finnair’s NDC content by using the Sabre Offer
and Order APIs, Sabre Red 360 and GetThere.

“As
travel recovers, travel companies’ interest in realizing a future
state that is more personalized, scalable, and flexible has
grown,” said Kathy Morgan, vice president of channel delivery,
Sabre Travel Solutions. “Sabre is committed to creating a new
marketplace for personalized travel based upon offer and
order-based retailing. The launch of Finnair’s NDC content
reflects our commitment to helping ensure our customers have
access to leading content their travelers want, with the
operational efficiency that their businesses need.”

Finnair is the first European airline to
distribute its NDC content through the Sabre marketplace where thousands of
agencies are shopping, booking and servicing NDC content through
the Sabre GDS in more than 130 countries.

“2023 is
set to be a key year for our NDC scaling, and we are excited to
take this next step in our NDC journey, improving our customers’
booking experience and bringing about meaningful change in the
travel sector,” said Jenni Suomela, vice president of global sales
& channel management, Finnair. “Through Sabre’s Beyond NDC
program, we can provide NDC content consistently and efficiently
to travel sellers. We are excited about the opportunities NDC
enables to better meet our customers’ needs going forward.”

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