Etihad Airways Signs Multi-Solution Technology Agreement with Amadeus

(15 Sep 2021)
Etihad Airways has signed a multi-year technology
agreement with Amadeus.

As part of the deal, Etihad will implement the
full Amadeus Alta PSS suite, including web booking, revenue
management and merchandising, data management and passenger
servicing solutions.

The technology, designed to improve the experience
of guests, staff, travel agents, Etihad Guest members, and
corporate customers, will be customised for Etihad over the coming
years.

Decius Valmorbida, President, Travel, Amadeus,
said, As the travel industry rebuilds, we are excited that Etihad
Airways will be utilising Amadeus technology to support the
airline in delivering its leading travel proposition. Open source,
cloud-based systems and next generation retailing capabilities
will be the engine powering recovery, and we are at the forefront
of these technologies in the travel industry. We are very pleased
to be working with such a dynamic carrier like Etihad and are
excited about collaborating to create memorable travel experiences
for its passengers.

Etihads customers will see new web and mobile
channels powered by Amadeus Digital Experience suite, offering the
simplest user experience possible to purchase flight tickets and
manage bookings.

Advanced retailing capabilities will be developed
collaboratively using machine learning to provide customers with
bespoke offerings and personalise their travel experience.

To modernise retailing capabilities across sales
channels, Etihad has also signed up for Amadeus Alta NDC (New
Distribution Capability) and will work with Amadeus to distribute
personalised travel offers to guests. Etihad will make its full
range of
NDC offers available to Amadeus travel sellers, allowing
agents to see the features of Etihads product more
transparently and the ancillaries that can be bought.

The airline will, in addition, implement the Alta
Departure Control Customer Management component of the suite,
providing guests with real-time, personalised alerts of offers,
services, and flight changes. The system will offer a higher level
of service customisation and provide guests with a faster and
simpler check-in process, which is more important than ever as
travel rebuilds.

Mohammad Al Bulooki, Chief Operating Officer,
Etihad, said, The aviation industry is going through a digital
revolution, and Etihad Airways is committed to staying at the
forefront of that change. With Amadeus as a partner, Etihads
guests will be able to enjoy the best user experience possible as
they book and manage their flights, with the ability to customise
their travel to an unprecedented level. Etihad is also excited to
push NDC forward as a means to offer a much richer, relevant and
dynamic shopping experience to trade partners, and Amadeus is the
perfect partner to support that strategy.

See also:

Future of Airline Distribution and NDC – Interview with Yanik
Hoyles, IATA
.

See latest

Travel Industry News,
Video
Interviews
,
Podcasts
and other
news regarding:

Etihad
,

GDS
,

NDC
,

Amadeus
.


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