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The country has the highest number of marriages on 1, 7, 8, 9 and 11 December.
- 50 thousand crores in this wedding season. Business of
- This time booking destination weddings 25 to 30% more
(Dharmendra Singh Bhadauria / Manisha Bhalla) The government had announced a waiver for wedding ceremonies in September itself, but the wedding season will be unlocked in the country with Devouthani Ekadashi on 25 November. It is definitely that due to Corona the nature of weddings has changed. Industry experts say that people are fulfilling the destination wedding destination due to the budget saved by the number of guests.
Booking of destination weddings is 25 to 30% higher this time than last year. This unlock will also be special because there are only 9 auspicious times in November-December. In such a situation, not only are the marriages stopped in lockdown in November-December, but those planning to get married in early 2021 also want to get married in this season.
People are skeptical that the rise in Corona will not increase again. The situation is that there are millions of weddings on a single day of December. National President (CAT) of the Confederation of India Traders Association, BC Bhartia, said that weddings in the country have a turnover of 4.5 to five lakh crore rupees annually. By December 14, we will do a business of 50 thousand crore rupees.
Ambika Gupta, the celebrity wedding planner of film actress Kajal Aggarwal, states that those who want to spend more on wedding are getting married at destination wedding and those who want to spend less are in an offbeat location at a distance of 50-100 km in their city. . The reason is that the guest list has become shorter. Those who used to call 1,000 people in marriage earlier are now calling 20-30 people.
In the new destination, the British era buildings of Puducherry are being well liked. Apart from this, places like Jaipur, Udaipur, Jodhpur, Sohna, Manesar, Poona near Mumbai, Lonavala, Goa and Mahabalipuram near Chennai are packed. Nilesh Shah, president of the Goa Tourism and Travel Association, says that the hotel occupancy was 10 to 12% when the lockdown opened here, which has now increased from 80 to 90%.
Sandeep Lodha, CEO of Oyo Wedding.in, states that 72% of queries on weddings are returning to pre-Kovid levels. In the case of destination wedding booking, the company has started working like a pre-covid booking. Rahul Verma, director of BollywoodNach Event, says that in the ten days of the beginning of Muhurt, a full year business is going to happen because there are so many weddings that there is no time to breathe.
Hotels filled 72% in the wedding season