Crown Group Unveils Plans for Mixed-Use Development in Los Angeles

Crown Group, a leading Australian residential
developer, has taken the next steps in its first move into the US
market, where it plans to develop a mixed-use high-rise
condominium and hotel tower in Los Angeles’ burgeoning Downtown
district.

The company is progressing entitlements with Los
Angeles City Hall for the proposed tower, which is earmarked for
the southeast corner of South Hill and 11th streets at the
convergence of Downtown’s financial, fashion and South Park
districts.

Crown Group has formed a joint venture with a Singapore
based company called Magnus Property Pte Ltd and one of
Indonesia’s biggest property developers, ASRI. The joint venture group settled on the Downtown
site in November 2019.


The 43-storey tower has been
designed by Koichi Takada Architects and is expected to be
completed in 2024.

“It is our desire, through a nature-inspired
approach to architecture, to transform an old warehouse district
into a living breathing neighbourhood in LA,” Mr Takada said. “We
want to humanize tall buildings, to celebrate the pedestrian
activities and consider how people experience it. We
want our tall building designs to be more engaging for the public,
and to contribute to the community by activating and creating a
connection with the neighbourhood.”

The high-rise sections of the building will
comprise 319 condominiums with an exclusive residents’ retreat
over the top two floors.

Crown Group’s LA office is also in discussions
with several luxury hotel brands to incorporate a 160-key hotel in
the low rise of the building.

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