Consumer News In Hindi: L'Oreal will now use the word 'glow' instead of 'whitening' on its skin products, after the removal of the word Fair and Lovely, the company decided | L'Oreal will now use the word 'glow' in place of 'whitening' on its skin products, after the removal of the words Fair and Lovely, the company decided

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  • Under the anti-apartheid campaign #Blacklivesmatter, these companies have started removing words like Fair, White from the names and promotions of their products.
  • FMCG company Hindustan Unilever has announced to change the name of its brand Fair and Lovely

Daily newspaper

Jul 01, 2020, 02:18 PM IST

new Delhi. The world's largest cosmetic company L'Oreal (L'Oreal) has now removed the words 'whitening', 'fair' and 'lightning' from its skin products. The company will now use the word Glow instead. All skin care products will use the word 'glow' instead of whitening and fair.

Let me tell you that last week, after the Fair and Lovely of Hindustan Unilever, the world's largest cosmetic company L'Oreal Paris also decided to remove the words 'whitening', 'fair' and 'light' from their skin products. In a statement issued by L'Oreal, it was said that L'Oreal Group accepts the protests against the skin color changing products. The company will now remove words like fair, brightening and whitening from all its products.

Decision taken after anti-apartheid campaign

Under the anti-apartheid campaign #Blacklivesmatter, these companies have started removing words like Fair, White from the names and promotions of their products. In Asia, Africa and Caribbean countries there was a dispute over the word Fair. Earlier, Johnson & Johnson also stopped selling its skin whitening creams. Let us tell you that there was a campaign against apartheid after the assassination of black George Floyd in America.

Hindustan Unilever has decided

FMCG company Hindustan Unilever (HUL) has announced to change the name of its brand Fair & Lovely. The company has asked to remove the word Fair from Fair & Lovely. The statement issued by the company said that the new brand name will be launched after all the approvals.

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