(13 Oct 2021)
Amber Asher has been appointed CEO of Standard
International, parent company of Standard Hotels, Bunkhouse and
succeeds Amar Lalvani who has been appointed as Executive
As Executive Chairman, Amar will remain
involved as an active Board member as well as in key
strategic projects around the world, brand innovation initiatives
and global capital and developer relationships. Mr. Srettha
Thavisin, CEO and President of Sansiri, will remain Chairman of
Standard International’s Board of Directors.
“I could not be more excited to transition the CEO
role to Amber” Amar said. “We have worked closely together for
over a decade and she has been highly instrumental and effective
at growing the company and overseeing our expanding global
footprint and talented teams. I have the utmost confidence in her
ability to lead the organization into this exciting phase of
Amber started working with The Standard
approximately ten years ago as Executive Vice President and
General Counsel. In 2013, she led the sale of a majority stake in
the brand to Standard International which was formed by Amar to make the acquisition and grow The Standard brand.
Following the successful closing of that transaction,
the Executive Vice President and General Counsel of Standard
International and went on to be promoted to President in 2017.
addition to negotiating all the company’s contracts for new hotel
developments and overseeing all legal matters, Amber has
played a pivotal role in all corporate transactions including the
purchase of a majority stake in The Bunkhouse Group, the
formation, launch, and VC funding of One Night, and the
capitalization of the company by Sansiri.
Prior to joining The Standard in 2011, Amber
served as the Associate General Counsel and Senior Vice President
of Morgans Hotel Group where she oversaw all legal matters related
to development, operations, intellectual property, employment,
food and beverage, and financing.
Amber began practicing law
at Latham & Watkins LLP in 2001 in the Finance and Real Estate
Department, where she focused on all aspects of commercial real
estate law with a particular concentration in real estate finance,
corporate transactions, leasing and hospitality.
Travel Industry News,