(13 Oct 2021)
Accor has implemented GroupSync, Groups360’s
cloud-based technology solution for meetings and events.
GroupSync provides instant online booking for
groups, a simplified RFP process, and housing solutions across
Accor’s global portfolio.
“We are delighted to partner with Groups360 on
launching technology that will instigate a significant paradigm
shift in the meetings and events industry toward more seamless
bookings and unforgettable experiences for meeting professionals
and their guests,” said Markus Keller, Senior Vice President,
Sales and Distribution, Accor.
GroupSync will become the new engine that powers
the current digital RFP process on Accor’s private-label website,
meetings.accor.com, before the end of 2021.
Accor’s launch of GroupSync Engage, which will be
live in Q1 2022, will enable customers to instantly book meeting space directly from
hotel’s website, with plans to also integrate instant booking of
group rooms in the following months.
“GroupSync Engage will empower Accor to better
serve its global markets by allowing planners to book not only
meeting space but also group room blocks, F&B and audio-visual
services in the same online transaction,” said Kemp Gallineau, CEO
Groups360. “Since Accor is a global brand with a significant
number of properties outside the U.S., their launch of this
instant group booking technology will speed its adoption across
Accor will offer the instant online booking
solution for group rooms on GroupSync to the majority of their
more than 5,200 properties worldwide. Properties will also be
showcased in the GroupSync Marketplace for streamlined digital
RFPs and instant group bookings.
Accor properties can also choose GroupSync Optimize for room-block management
solutions and housing packages. GroupSync Optimize will also power voucher and
gift certificate packages for Accor brands in select markets.
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