(22 June 2022, 11:23 +07)
7-Eleven Singapore has joined forces with Tiger
Beer to open an innovative beachfront convenience store on Palawan
Beach Walk, Sentosa.
The store will celebrate its opening on 25 and 26
June with a variety of promotions and special treats.
In addition to 7-Eleven’s all-time favourites – Slurpee, Mr.
Softee and 7CAF, the new store, decorated with vibrant murals and
graffiti artwork, also offers ice-cold Tiger beer on reverse tap,
exclusive Nitro Tea and icy Arctic Coke to help beat the heat.
7-Eleven Palawan Sentosa, Singapore
“This is a great collaboration with 7-Eleven where
we pushed the boundaries and found innovative ways to uncage the
ultimate refreshment for our consumers. Tiger has a special bond
with beer-lovers, and we believe that the beachfront store at
Sentosa Palawan Beach would energise the experience by bringing
consumers the smoothest beer and greatest vibes,” said Yogender
Sharma, Marketing Manager of Asia Pacific Breweries Singapore.
The special reverse tap bar, which
7-Eleven and Tiger Beer have installed at the store, is designed
automatically dispense the right pour of beer in each cup
consistently, without needing a bartender.
7-Eleven is also bringing an Arctic
Coke machine to Palawan Beach. Customers simply choose their bottle of
Coca-Cola, put it into the machine, press a button and in almost no
time, an ice cold Coke slushie is ready to enjoy.
Customers can enjoy their drinks, hot
snacks and ready-to-eat meals at the special 7-Eleven x Tiger
Beer chillout area on the sand, or at their favourite beach spot.
“7-Eleven is reimagining convenience at the beach
with our first beachfront store at Sentosa, in collaboration with
Singapore’s iconic brand Tiger Beer. From the Arctic Coke machine
to the exclusive Nitro Tea, and Reverse Tap beer and the Tiger
Beer chill out zone, our new store offers a lot of exciting things
for beach loving families, young adults and tourists, and we look
forward to welcoming them! We hope that customers will be able to
enjoy our new concept store with its unique design and special
murals,” said Mr. Steven Lye, Managing Director of 7-Eleven
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